Email Marketing is one of the most powerful digital marketing channels.

Email Marketing is one of the most powerful digital marketing channels for both B2C and B2B although you can generate leads to businesses with other channels the benefit of email is consequential compared to other channels, Businesses can use email marketing in a variety of ways, from building brand loyalty and finding new customers to encourage loyalty and repeat business. For you to have a good expected goals with this channel remember who you are, using your good manner as a result.

Let us look at these three phases listed below

• Getting permission
• Playing the numbers game
• Segmentation and Analysis

The first one which is the getting permission, one have to build a sizable email after that you can ask yourself what do i get when i give you my email address, Are you going to spam me? How often will you email me? Will i get discounts? Will i get a first crack at your beta?

You will have to consider sharing specifics like Email series, Free downloads, Free white papers or ebook, updated lists and email subscription (Form of registration), Getting whitelisted is the most effective way to ensure that your emails get delivered properly. Basically, all these simple tricks is just for you to have a warm welcome with your audience or potential customers now let us go to the next phase playing the numbers game here you have to compare your expectation and consistent in other to have a positive campaign.

Look at this scenario, you plan to send a mail a day but you end up sending it daily the other way round if the audience is expecting daily updates or critical product updates and you don’t deliver then they are likely to be just as upset in this case too can you see why the focus is on expectation and consistent then you have to be accurate with the mails delivery so as to build a buying habit and value for your brand

THE NEED FOR A NEWSLETTER 

Try use your newsletter as a way to further the relationship with your reader/customer rather than to pitch them, save the pitch for unique updates, offers and announcement,the use of an autoresponder is ideal when you forget to talk to your list until you have something to sell, so a scheduling content to be delivered on a consistent basis, occasional email and In-touch can be done by an autoresponder

SEGMENTATION AND ANALYSIS

The final step segmentation and analysis , for every business to survive in this industry you must have a good analysis of what to expect after every process. here with some little calculation you will know where or how to improve on this tool, there is the open rate-how will you have built your relationship if the number is low meaning people have started deleting upon receipt one have to work harder on providing value and managing expectations,

When the analysis is on a CTR- Message is either not targeted enough or simply not getting through, Focus on improving your copy. Unsubscription rate- High in relation to your opt-in rate then you have to point out on building value and writing good copy. This is a little solution, examine when people are leaving and take action based on those leaks

The email analytics are critical in that if you are paying attention,giving specific clues as to what you are doing wrong/ Key variable is pay attention.Segmentation is the practice of splitting up your email list into more targeted groups e.g Customers list, Product updates, Newsletter, Daily Email list and HTML (Text) send more targeted communication then give them the chance to choose. Email list is one of the most valuable resource/learn right,the cost of doing so will pay itself.