The Off-page Search Engine Optimization.









Search Engine Optimization is a process of improving a website for search engines so it can rank higher in search results, Optimizing a website in order to rank it higher for some particular keywords so that the website appears above other competitors when someone is searching for the keywords in the search engines.
Off-page SEO refers to all variables google takes a look at which are not exclusively in your own hands but depend on other websites such as social networks, other blogs in your industry and personal history of searcher, we all understand that before you get to the off-page you must first have a good on-page which entails Headline, Content and page structure.
To get started with a good off-page after writing a good content, building a mobile-friendly website or easy to use website let’s take a look at the following principles.
TRUST - Trust rank is a way for google to see whether your site is legit or not, if you look like a big brand, Google is likely to trust you. There are four parts of building trust we have the Authority (Which is your domain name and age, how authoritative the content of a single page looks like. e.g Blog post). Bounce rate ( Measure of how many people view only one page on your site, before immediately leaving again), Domain age (Google respect age, if you have not got your site up and running you can consider finding an affordable expired domain and use it ) Identity (Run an informative blog, Respond to your blog’s comment, Regularly update your social profiles, Start a how-to YouTube channel,Create an info-graphic, Deploy a mini-site,Conduct industry research, Host an industry event and Tie your brand to a cause)
LINKS - The more natural the link text sounds, the better. Anchor text and number of links.
PERSONA- Personal factor, it is all about where you are from? If its worth it to go multinational.
SOCIAL - How popular your website is also affect how SEO works.

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