The Importance of having a digital marketing strategy.

A successful business digital marketing requires a well-integrated, holistic strategy and a plan. Digital Marketing Strategy is the written plan that details when and how you will use the many available online marketing channels and resources to grow your sales or meet other realistic business objectives.

With a well prepared digital marketing strategy and plan, you will have a controlled and manageable execution means of your online marketing initiatives and certain path to capitalize on the available online resources, without a solid digital marketing strategy you will likely waste time and money chasing trends that never really contribute to your business in a meaningful way, They are going to be risks involved so managing your strategy is going to identify and promote a number of these risks.

But why not just learn as you go, learn from your mistakes ask yourself

· What you want your digital future to look like?

· What scale of success do you want?

· What is your overall goal whether it’s with your business or careers?

One important aspect of a strategy that people often neglect is identifying their market share. Digital marketing is continuously growing, and if you haven’t identified your competition and your target market, then you’re not going to be aware of how to structure your communications or marketing activities.

After the whole planning and execution now we need to consider these five important elements for a successful digital campaign

1. Mobile Considerations — 90% of consumer transactions are started on one device and finished on another so learning what is possible with mobile and marketing to those users are crucial in today’s digital world. Every aspect of your digital marketing campaign should reflect mobile considerations.

2. Organic Search — Consumers get wanted information online through a variety of methods, the most prominent being search engine results. The first part of getting your website in front of potential customers and clients is to correctly optimize your website. Optimizing your website correctly will help the search engines identify what your site is all about, and how it relates to what the user is looking for. Implementing a solid organic search strategy will increase your website’s visibility within the search engines and help drive more traffic to your website, increasing your potential for a variety of positive opportunities.

3. Content Marketing — Content is a major driving factor in a digital marketing strategy. Utilizing a blog on a site is a great way to help provide visitors with fresh and relevant content. This will help lead to an increase in site visitors, user engagement, which both work to drive conversions. Creating new and impact content for your website also creates business authority. Through proper content marketing strategies, you can establish recognition as a leader within your business vertical.

4. Social Media Marketing — Social media marketing is a great medium for a business to build and increase brand presence throughout the Internet. It also provides a very powerful tool to share information and distribute content about products and services. Utilizing a variety of social media platforms creates new opportunities to interact and connect with potential customers and clients.

5. Nurturing Website Visitors & Email Marketing — Statistics say that only 1–3% of website visitors make a buying decision the first time they come to a website. When your digital marketing campaign is driving qualified traffic to your website, what do you do with the remaining 97% of visitors who did not buy from your site the first time around? This is where a strategic email marketing campaign helps to provide a ROI to your company. Marketing research shows that over 65% of consumers are inclined to make a purchase in association with a well-planned email campaign. Remember, the majority of emails opened today are opened via a mobile device so be sure that all email marketing efforts are mobile-ready.

Remember that a digital marketing strategy is a road that leads you to your goals. This is what is going to allow you to be successful in the online space.